Air Ink Logo & Branding

Given the option to find my own start-up company to imbue with innovative and unexpected branding, I immediately went in search of something artistic and constructive—something I would want and want to support. And then I found Air Ink by Graviky Labs.
Fine art-caliber markers made from pollution that’s collected from truck exhausts before it can enter the atmosphere and our lungs? How had I not heard of this before? After the initial discovery, came the research. Who were they selling to? How were they making themselves appeal to said market? And, most importantly, what do they need to be as widespread as something so innovative should be?

The problems associated with Air Ink and their branding was mainly that there was very little done for the startup company and they subsequently had very little visibility, as well as the fact that what they had did not gear themselves strongly towards any one specific target audience. The logomark was a logotype that was not indicative of any of the good the company did, or even what it was they were selling. My solution brings in the method of pollution collection as well as the product being sold, invites in the creativity and individuality of the user, and features social media output and wearables that deliver much-needed brand-awareness to those it will impact.